TOP TIPS FOR YOUR WATER REFILLING BUSINESS
A water refilling business is one of the most popular ventures for those with little experience as an entrepreneur because it is simple to operate and has a steady demand.
Starting a water refilling station is easy, but success in this business depends a lot on how you market and manage your business since the technical aspect is already developed. To assist those who plan to start, some basic business tips are given below:
Get a location where there is less competition.
We are assuming here that you have a limited budget; those who have sufficient capital may focus on delivering to offices or households and so their retail location may not be critical. If you go to an area crowded with competitors, there will be intense price competition and it will be much harder to get customers since most of them are already old clients.
The number one thing to look at when choosing a location is traffic. The amount of people or potential customers that are located around that given area. But places with a lot of traffic tend to be more expensive. And unless your business is doing exceptionally well, it is highly improbable to be capable of undergoing that cost.
Know your ideal price point by knowing your costs.
You may lose customers if you price too high and you will suffer losses due to this. This is why you must have an accurate idea of your actual costs. Too often, only the direct cost like packaging and water is factored in, while the effect of overhead on product cost is not examined carefully. In water refilling stations, the direct costs are far less than the overhead expenses, so prices are more affected by overhead. It is suggested that you consult with a qualified accountant if you are not knowledgeable in costing.
Always promote your business.
Have a budget allocated for promotion so that it will be an on-going activity. Try to find innovative and cost effective ways to connect with your customers. One of the most successful promotions are loyalty programs so that your customers will keep coming back. Another strategy is to be involved in the local community, as this will generate priceless goodwill and need not be too expensive.
Learn more about how to promote your business with these digital marketing and social media tips:
- Take advantage of local listings
Register your business with Google — it’s the new yellow pages. It allows potential customers to find your company’s location and hours of operation easily. Customers can also post reviews of your business. By setting up a Google My Business, Opens overlay account, you can make your company more visible in online searches, extending your reach with a free form of advertising.
- Use social media
Over time, social media has become less of a nice-to-have and more of a business necessity. These platforms allow you to actively inform, attract and engage with your followers. Best of all, it is completely free to set up a business account on most social media sites, making it one of the more affordable ways to advertise your business. Creating paid posts and other forms of social media ads will still require an investment, however.
- Create engaging content
Content is the key to spreading brand awareness and connecting with your target audience. By creating engaging and informative content, whether through a blog, video tutorials or infographics, you can show your industry expertise and build trust with your audience.
- Optimize your website’s SEO
Search engine optimization (S.E.O) helps your website show up higher in Google search rankings. Using relevant keywords throughout your business’s web pages and blog posts increases the chance of users finding your site when they search online for businesses like yours. SEO involves much more than keyword usage, though, so it’s helpful to do some research online or find a book that outlines how to prime your site’s performance on search engines. You might also consider hiring an SEO agency to help optimize your website.
- Create press releases
Any time your business does something notable or newsworthy, draft a press release to send to your local news outlets. These publications actively look for interesting stories and often use press releases to create articles. When they do, it gives your business free publicity and distribution, allowing you to reach a much broader audience.
- Get involved in an online community
One of the best ways to promote your business is to join an industry-specific online community. Focus on building connections with the members by actively contributing to conversations. You can build a reputation in your field by posting comments on relevant blogs and even offering to write guest posts. This will not only expand your network but can also help boost your and your business’s credibility.
- Use high-quality visuals
Visuals are key. Investing in high-quality visual content for your site and social media is a must. Many users rely on images to decide whom to follow and which posts to engage with. Consider including photos or videos of your products, services, facilities or staff.
- Offer a discounted or free product/service
Introductory discounts and free trials draw new customers by offering incentives for their interest. You can also encourage referrals by offering customers deals that they can share. On the other hand, free samples and trials give prospective customers the chance to try your product or service without a financial commitment. This builds trust and allows your work to speak for itself.
Invest in your dream and promote your business. Though each of these tips can be effective on its own, combining them can be even more powerful. Speak with a business banking expert to learn how a business banking account can help your business reach its full potential.
Have added services that you can sell.
This is an excellent strategy that may even boost your profits besides helping to retain your customers. The most commonly sold service is the lending out of hot and cold dispensers. While some truly do not add this to the price, there are others who charge a higher amount.
Do not neglect maintenance.
Some companies try to save on costs by postponing the replacement of filters and other essential supplies. This is short-term thinking. Once you lose a customer due to poor quality, it is almost impossible to regain the trust. Furthermore, word of mouth will carry the news of your poor quality and no amount of promotion can restore your credibility.
Do not forget bookkeeping and always meet your tax obligations.
While this is normally delegated to the accountant, it would be risky if you know nothing since you would be the one liable. Learn enough to at least be able to check if your accountant is not being negligent.
The water refilling station business is an excellent venture given a good location and run properly. Despite being simple, you must still try to learn all you can about how to best operate it.
Neema Technologies is a leading manufacturer of best water vending machines in Kenya. We are therefore the ideal place to buy the best water vending machines in Nairobi or anywhere else in the country. We have experienced technicians who know how to make the right machines for you.
Our products meet the highest quality standards as required and are delivered within the agreed time frame.
To get the right Water Vending Machines in the machines contact Neema Technologies company that supplies high standard Water ATM machines countrywide for enquiries or to make an order call: +254792880966 or Email: firstname.lastname@example.org/ today